MELBOURNE, September 28, 2011 – 2XU, leading high performance sports apparel brand and new Official Compression Partner of World Triathlon Corporation’s (WTC) global IRONMAN® Series, is thrilled to be supporting a host of its elite international Ambassadors in their participation in next month’s IRONMAN® World Championships in Kona, Hawaii on October 8, 2011.
WTC’s Chief Sales Officer Mike Pine is delighted to have 2XU on board in a formal capacity this year.
“We’re excited to partner with 2XU, a premier brand at the forefront of the industry,” Pine says, “The quality and technology of the 2XU product will support our participants in their pursuit of peak performance.”
2XU’s elite athletes will not only utilize the brand’s globally-known triathlon wetsuits and trisuits, but also its new Compression collection featuring PWX® fabric technology. This new technology uses enhanced compression fabrics engineered in collaboration with Australia’s leading Royal Melbourne Institute of Technology (RMIT) to offer optimal power, weight and flexibility in perfect equilibrium depending on the wearer’s needs.
As the Official Compression Supplier of IRONMAN® and IRONMAN® 70.3 events and Official Performance Apparel Supplier of the highly acclaimed international Triathlon team teamTBB, 2XU will be seen throughout this epic annual World Championship event. Driven by a relentless company mission to enhance human performance, 2XU is the ideal brand to partner with a race so synonymous with incredible feats of human endurance.
Following extensive testing by independent sports institutes such as the Australian Institute of Sport (AIS), 2XU Compression has been found to provide an array of physiological benefits to the wearer including improved circulation, heightened agility as well as reduced muscle fatigue and damage.
“Working with the world’s finest athletes and sporting institutes is integral to 2XU’s high performance formula,” says Director of Sales and Marketing, Aidan Clarke, “We’re thrilled to have such a strong roster of names supporting our brand.”
Among those slated to prepare, race and recover in the brand’s compression performance apparel is 2XU triathlete and ten-time New Zealand IRONMAN® champion Cameron Brown.
“I’m starting to feel like my training is really coming along,” Brown says, “2XU Compression is an integral part of my training regimen. On race day, I’ll be wearing the sensational Compression Tri Singlet and Short – engineered with the brand’s ICE X fabric which lowers body temperature. It will be perfect in the steamy Kona weather.”
teamTBB Germany’s Caroline Steffen and recent Swiss Sportswoman of the Year for 2011 agrees.
“Whether it’s swimming, running or cycling, I love all the apparel,” says Steffen. “As an added bonus, it looks just as good as it performs.”
From teamTBB USA, local heroes Amy Marsh and Mary Beth Ellis will line up on October 8.
Thanks to her recent qualifying run of three IRONMAN® wins in less than seven weeks, Ellis can’t wait for the gun to go off.
“It’s been a long road,” says Ellis, “My path to Kona hasn’t been easy but sometimes having to fight for it makes it even sweeter. I’m excited to put my racing skills to the test on the challenging lava fields of Hawaii and hope to perform at my best against the top female athletes in the world.”
2XU Ambassadors Nina Pekerman and Matan Kassif of Israel, Edward Hawkings of Dubai plus Uli Nieper and Reinhold Humbold, multiple World Champion age-grouper, of Germany will also be racing.
With a relentless commitment to engineering world-class garments from fabrics delivering tangible benefits to the wearer, 2XU sets the benchmark in high performance compression. Ongoing testing, research and consultation with professional sporting bodies of such stature as the WTC are integral to the brand’s winning formula.
About 2XU
2XU (“Two Times You”) was launched in January 2005, and is driven by a relentless company mission to advance human performance through the development of world-leading athletic garments. In its first year, 2XU graced the skin of multiple World Champion athletes and has since formed powerful alliances and key partnerships with World Champions across the globe in numerous sports including Triathlon, Cycling, Swimming, Netball, AFL, Soccer, NRL, NFL and Running. 2XU is also the exclusive Official Compression Supplier to the Australian Institute of Sport.
Founded and based in Melbourne, Australia; 2XU is fast becoming the most technical sports brand in the world. Designed and tested in consultation with industry experts, all garments employ intelligent physiological design, cutting edge performance fabrics and construction. The premium Australian brand is now stocked in multiple countries around the world.
About WTC
World Triathlon Corporation (WTC) is a Tampa-based company recognized for athletic excellence, distinguished events and quality products. WTC’s growing portfolio includes the Ironman, Ironman 70.3, 5150 Triathlon Series, Iron Girl and IronKids, which have a combined total of more than 180 events worldwide each year. Supported by partners including Ford, Timex, Foster Grant and PowerBar, Ironman is the No.1 user-based sports brand in the world and has been a respected name in triathlon since its inception in 1978.
About teamTBB
The TBB team is a development squad that provides hope and opportunity to many young athletes and pros that would have had no opportunity or pathway to being able to become an earning professional athlete. teamTBB provides physical, psychological and mechanical information and support to all of its athletes. More importantly, its current leading athletes are the role models to the rookie and development athletes. Its program has been enormously successful and has earned podium spots at the majority of races they enter. These athletes are leading by example.
In addition to its professional and amateur athlete programs, teamTBB also works to ensure that youth around the globe can participate in multi-sport events through its social development projects and its franchise, The Bike Boutique. The Bike Boutique provides unique lifestyle services through its bike lifestyle stores, Ironman events in Asia Pacific and encourages cycling as a means of transportation supported by its bike lodging services.
Leading high performance sports apparel brand, 2XU, has forged forth in elite sporting circles once more, this time signing an exclusive two year agreement as the Official Performance Apparel Supplier of highly acclaimed international Triathlon team teamTBB. As of this month, all teamTBB athletes will kit up in 2XU’s world leading Triathlon, Cycle, Run and Compression apparel for training, racing and recovery.
As a pro-triathlete, I would have sacrificed my socializing, ensured I got to bed early and eaten correctly to maximize my recovery; come hell or high water I would never have missed a training session, unless I was ill or injured. So far I have missed about 50 % of my sessions mostly due to work, family commitments, or fatigue from my busy lifestyle. My planned 10 hours a week is averaging around 5 hours; Not good!
The hottest property in triathlon this summer is undoubtedly the 2XU project X wetsuit.
