Leading high performance sports apparel brand, 2XU, has forged forth in elite sporting circles once more, this time signing an exclusive two year agreement as the Official Performance Apparel Supplier of highly acclaimed international Triathlon team teamTBB. As of this month, all teamTBB athletes will kit up in 2XU’s world leading Triathlon, Cycle, Run and Compression apparel for training, racing and recovery.
As the existing supplier of uniforms and apparel to the likes of Triathlon Australia, Triathlon New Zealand, Rowing Australia, Rowing New Zealand and the Official Compression Partner of the Australian Institute of Sport (AIS), Swimming Australia and many others across the globe, alliance with teamTBB marks a logical next step for 2XU.
teamTBB Manager Alex Bok is delighted with the new alliance. “We’ve watched 2XU dominate the triathlon circuit for some time now and have been itching to get our athletes into the brand’s highly revered performance apparel.”
“The true beauty of this new partnership, however, is that we’ve now secured a sponsor who can not only supply us with exemplary triathlon gear for training and racing, but outstanding Cycle, Run and Compression apparel too,” said Bok.
“As the Official Compression Partner of the AIS, 2XU’s world-leading Compression collection was of particular interest to us. In 2011 we have 20 superstars to take care of across three geographical teams; teamTBB USA, teamTBB Germany and teamTBB AustraliaAsia. Recovery is a critical component of our training formula, and we’ll be getting all teamTBB athletes in 2XU’s winning Compression garments as soon as possible.”
Under the comprehensive agreement, 2XU will supply its own Compression garments to all team members and engineer an extensive teamTBB custom collection including triathlon apparel for racing alongside run and cycle garments for training.
“Working with the world’s finest athletes and sporting institutes is integral to 2XU’s high performance formula,” said 2XU Director of Sales and Marketing, Aidan Clarke.
“We’re delighted to add teamTBB to our enviable list of respected sporting partners.
With 20 Pro athletes across three teams including the currently number 1 ranked athletes James Cunnama and Caroline Steffen and another four of the top 10 currently ranked female pro athletes worldwide, we can see an exciting year in store for teamTBB. We look forward to being part of it.”
About 2XU
2XU (“Two Times You”) was launched in January 2005, and is driven by a relentless company mission to advance human performance through the development of world-leading athletic garments. In its first year, 2XU graced the skin of multiple World Champion athletes and has since formed powerful alliances and key partnerships with World Champions across the globe in numerous sports including Triathlon, Cycling, Swimming, Soccer, Cricket, Netball, Rugby, AFL and more. 2XU is also a proud Official Compression Supplier to the Australian Institute of Sport.
Founded and based in Melbourne, Australia; 2XU is fast becoming the most technical sports brand in the world. Designed and tested in consultation with industry experts, all garments employ intelligent physiological design, cutting edge performance fabrics and construction. The premium Australian brand is now stocked in multiple countries around the world.
About teamTBB
The TBB team is a development squad that provides hope and opportunity to many young athletes and pro’s that would have had no opportunity or pathway to being able to become an earning professional athlete. teamTBB provides physical, psychological and mechanical information and support to all of its athletes. More importantly, its current leading athletes are the role models to the rookie and development athletes. Its program has been enormously successful and has earned podium spots at the majority of races they enter. These athletes are leading by example.
In addition to its professional and amateur athlete programs, teamTBB also works to ensure that youth around the globe can participate in multi-sport events through its social development projects and its franchise, The Bike Boutique. The Bike Boutique provides unique lifestyle services through its bike lifestyle stores, Ironman events in Asia Pacific and encourages cycling as a means of transportation supported by its bike lodging services. http://www.teamTBB.com